Bernese Oberland

Marketing Cooperation Bernese Oberland has been in existence since August 2009.

The Canton of Berne is in the process of consolidating its tourist destination marketing with the aim of creating between five and seven operational sectors. The present destinations of Adelboden-Frutigen, Holiday Region Lötschberg, Lenk-Simmental and Lake of Thun Tourism are being merged to form the “mid-Bernese Oberland” destination.

Joint accommodation registers, a collective presence at exhibitions and fairs, the first combined holiday brochures and this Internet site are the initial results or these changes.

A very warm welcome to the Bernese Oberland!